Marketers have glommed onto the market interest in environmentally responsible products. What you may not know is that there are several loopholes in the law that allows companies to make claims eluding to a sustainable value, when in fact the claim is unfounded and misleading. A great example of this, is the use of the phrase “all natural”, which requires no real evidence and has no actual definition. Meaning marketers can slap that onto a product just because they can.
Read more on greenwashing in this article…
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